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Courses



Strategic Management in Culture

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB50 | Course level: master | ECTS credits: 6

Professor: Dr. Milena Dragićević Šešić, University of Arts in Belgrade; Dr. Lidia Varbanova, McGill University, Montreal

Description:
Obligatory course aimed to get students acquainted with knowledge and skills of strategic management, organisation development, strategic planning, methods of strategic analysis and evaluation in culture; to develop consciousness about importance of strategic approach to decision making in cultural institutions and about the need for generating and implementing specific strategies for cultural organisations. A special emphasis is put on strategic management in turbulent circumstances in transition countries.

Learning outcomes:
Students develop consciousness about necessity for strategic thinking and learn about possible strategies that a cultural organisation applies in its development. They learn how to define vision, mission and goals of a cultural institution and methods of their implementation, to position organisation in its environment, as well as develop skills of strategic analysis and of strategic plan making.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 1

Language: ENG




Cultural Policy and Cultural Rights

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB51 | Course level: master | ECTS credits: 6

Professor: Dr. Predrag Cvetičanin, University of Niš; Dr. Philippe Teillet, Institut d’Etudes Politiques de Grenoble, Université Pierre Mendès-France

Description:
Obligatory course aimed to get students acquainted with necessary knowledge and skills for understanding cultural policy models and instruments, as well as to enable them to get involved into cultural policy debates and processes of lobbying and advocacy, to introduce an overview of legal frames for culture on European level and on national level of SEE countries. Course gives an insight into mutual relations of cultural policy, law, and economics, as well as knowledge about authors' rights and international and national laws, necessary for running art projects and for management of cultural organisations and institutions.

Learning outcomes:
Students gain necessary skills and knowledge for undertaking an active role in the decision-making process in cultural development and design of cultural policies on national, regional and local level.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 2

Language: ENG




Management of Intercultural Art Projects

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB52 | Course level: master | ECTS credits: 6

Professor: Dr. Milena Dragićević Šešić, University of Arts in Belgrade; Dr. Camille Jutant, Université Lumière Lyon 2

Description:
Obligatory course aimed to enable students understand the need and importance to enhance intercultural art projects in a multicultural environment and contemporary European context; to get them acquainted with project methodology and project management: from an idea to conceptualisation, project proposal design, team building and team work, budget making, fundraising, monitoring and evaluation. The goal of the course is that students master their presentation and advocacy skills, as well as the skills necessary for intercultural dialogue.

Learning outcomes:
The course enables students to conceive and conceptualise an intercultural project with clear implementation, fundraising, and evaluation methodology.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 1

Language: ENG




Marketing in Culture

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB53 | Course level: master | ECTS credits: 5

Professor: Dr. Ana Martinoli, University of Arts in Belgrade; Dr. Dominique Sagot-Duvauroux, Université d’Angers; Dr. Lidia Varbanova, McGill University, Montreal; Dr. Ivan Stanković, University of Arts in Belgrade

Description:
Obligatory course aimed to present key theories, practices, instruments, and techniques behind successful marketing campaigns and activities in cultural institutions, as well as art projects and events. The focus is also on public relations strategies, interconnections between programming and marketing strategies, audience development, as well as international promotion of art works and projects.

Learning outcomes:
Students gain theoretical knowledge and practical skills to make marketing, fundraising and PR plans, to define appropriate instruments for their implementation, to define corporate identity of a cultural organisation and its promotion.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 1

Language: ENG




Human Resources Management in Culture

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB54 | Course level: master | ECTS credits: 4

Professor: Dr. Irena Ristić; Dr. Milena Dragićević Šešić

Description:
Obligatory course aimed at getting knowledge and skills in the field of human resource management in cultural institutions, as well as understanding basic concepts of HR development and sociology of organisation.

Learning outcomes:
Students are able to make human resource development plan in cultural and art organisations.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 1

Language: ENG




Reading the Image of the Balkans

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB55 | Course level: master | ECTS credits: 3

Professor: Dr. Nevena Daković

Description:
Elective course aimed to open questions of culture, society and history of the Balkans through the analysis of texts of representations – as a set of interconnected systems of codes, complicated by over context.

Learning outcomes:
Students are able to participate in critical debates about Balkan cultures, cultural studies, cultural identity and their particularity and dependance on historical and ideological changes, to analyze texts and evalute theoretical premises.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 2

Language: ENG




European Culture – Past, Present and Future

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB56 | Course level: master | ECTS credits: 3

Professor: Dr. Jelena Todorović; Dr. Nikola Šuica

Description:
Elective course aimed to answer numerous questions fundamental for European culture such as: How do we differentiate between history and the past? What is memory, how it is created and how manipulated? Can there be a space without time? How do we imagine and how do we explain spaces? Students learn about some of the universal concepts that are current in European history that equally mark its past, present and future.

Learning outcomes:
The main aim of the course is to enable students to grasp the concepts of time and space in European cultural history; and to gain a deeper knowledge of these ideas, that are of such importance for the perception of our present, but also for the envisioning of the future.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 2

Language: ENG




Methodology of Research

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB5 | Course level: master | ECTS credits: 5

Professor: Dr. Slobodan Cvejić, University of Belgrade; Dr. Pierre Le Queau, Institut d’Etudes Politiques de Grenoble, Université Pierre Mendès-France

Description:
Obligatory course aimed at getting students acquainted with scientific work and basic methods of theoretical and empirical research.

Learning outcomes:
Students are prepared for scientific approach to research of cultural phenomena in the frames of cultural policy and cultural management (audience research, comparative research of cultural policy instruments etc). They are able to design scientific projects, working plan, formulate research instruments (questionnaires etc).


Entry requirements: 240 ECTS, fluent English

Semester: spring | Maximum number of visiting students: 2

Language: ENG




Management of Cultural Heritage

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB5 | Course level: master | ECTS credits: 5

Professor: Dr. Branislav Dimitrijević, New Academy of Arts, European University

Description:
Elective course aimed to get students acquainted with necessary knowledge for application of instruments and models of cultural heritage, as well as to make them develop methods of management directed towards future cultural heritage development. In the same time, the goal is to get them to know about marketing, cultural heritage audience development, and programming and services adapted for the visitors/audience needs and expectations.

Learning outcomes:
Students get theoretical knowledge in the field of cultural heritage and curatorial studies, related to national cultural policy instruments, but also to those of UNESCO, the Council of Europe and European Union. In the same time, they get practical skills for active participation, conceptualisation and realisation of projects in cultural heritage, with specific accent on inter-sectorial cooperation, and using effective and efficient management techniques.


Entry requirements: 240 ECTS, fluent English

Semester: spring | Maximum number of visiting students: 2

Language: ENG




Policy of Performing Arts Festivals

Interdisciplinary studies

Study Programme: UNESCO Chair in Cultural Policy and Management
Code: UIB5 | Course level: master | ECTS credits: 5

Professor: Dr. Milena Dragićević Šešić; Dr. Ivan Medenica; Dr. Silvija Jestrović, University of Warwick; Dr. Aleksandra Jovićević, University La Sapienza

Description:
Elective course aimed to get students acquainted with the history of festivals, their status, function and importance in different contexts. Development of critical thinking when discussing and analyzing specific concepts through case studies. Emphasis on various instruments in conception, realization and evaluation of important festival projects in Serbia and abroad.

Learning outcomes:
Students gain capacities for autonomous conception of a festival project, its planning and realization, evaluation and critical analysis of its results.


Entry requirements: 240 ECTS, fluent English

Semester: autumn | Maximum number of visiting students: 2

Language: ENG